Know Your Why

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Wendy Mann, CREW Network

Leadership expert and author Simon Sinek started a movement with his book “Start with Why: How Great Leaders Inspire Everyone to Take Action.” His theory is that when a leader knows their “why” and leads with it in mind, they will inspire action and earn the trust of others, advancing the purpose, mission, or outcome for their company. Your "why" is the purpose, cause, or belief behind what you are doing. 

How do you find your "why?" I say, start with "WHY NOT?"

 

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